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  • Writer's pictureSusmita Asad

How to Respond to Instagram Comments

Updated: Aug 25, 2023

how to respond to instagram comments

Knowing how to respond to Instagram comments lets your business be successful on the Instagram platform fast. Making your customers feel valued is key to building a successful business.

When users engage with a business's Instagram content by liking, commenting, sharing, and saving it, it signals to the platform's algorithm that the content is high-quality and relevant, which can result in more exposure and visibility.

Crafting engaging replies on Instagram can be an effective way to build a connection with your followers. The common problem that many businesses and influencers face is getting a large number of DMs and comments at once. Also, it is important to know how to reply to Instagram comments the right way.

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5 Types of Instagram Comments

Understanding the types of comments helps you better navigate the needs of your audience and communicate effectively. There are a total of five types of Instagram comments. Once you learn the types of comments, it will be easy for you to reply to them in the correct order.

5 types of Instagram comments are :

1. Positive Instagram Comments

Positive comments are usually from audience members who appreciate the contents you are providing through your Instagram platform. It is usually the feedback from people who have used your products or services. Positive feedback has a great influence on performance improvement.

2. Neutral Instagram Comments

Some comments on Instagram are neutral. It gives neither a positive nor a negative vibe. However, it shows a convertible engagement. Encourage a conversation by replying to the comment so that it may turn into a potential client.

3. Instagram Inquiry Comments

Inquiry comments are basically the question comments on your Instagram that some of your Instagram visitors wish to learn about you. People who are curious about your business also have a high potential of becoming a customer.

4. Negative Instagram Comments

It is natural to have negative comments on your social media platform since it is not possible to please everyone. Check the ratio; if the ratio of negative comments goes over 30%, your contents need improvement. There are three ways to respond to negative comments: respond, ignore, and remove. Negative comments can ruin an entire brand's reputation if not handled properly. you have to know how to use those negative comments to your brand's advantage.

5. Instagram Crisis Comments

You may receive comments on Instagram showing threats of violence, breaches of confidentiality, and other legal consequences. These types of comments need to be addressed immediately for legal action.

Why Instagram Comments Matter to Your Brand’s Reputation


How you communicate with your customers through every channel says a lot about your brand. Instagram comments are always public. When a visitor visits your Instagram business page, they get an impression of your customer service excellence by looking at the comment responses.

When users leave comments on your posts, it indicates that they are actively engaging with your brand. It will increase brand awareness among the public and increase brand loyalty.

Users may ask questions, provide suggestions, or express their opinion, which can help you understand what your audience likes and dislikes about your brand. You also get insights of the improvements needed.

Hiring an Instagram virtual assistant balances the interaction between you and your Instagram visitors. The professional trained virtual assistants manages and schedules your Instagram posts, responds to comments, grow your community and provide 24/7 customer service.

Overall, you have a social media platform that connects and converts with a virtual assistant by your side.

Tips to Replying Instagram Comments

You have to follow some simple tips to learn how to respond to Instagram comments. Find the examples below from renowned brands and see how they engage their clients through Instagram comments.

1. Personalize Your Replies


Taking the time to draft personalized replies shows that you are willing to take the effort to get to know each person and really understand who they are.

Focus on referring back to comments and questions with more than just a simple “thank you”, but rather responding in a detailed manner that shows that you have taken the time to read and understand their comment.

Doing this shows your followers that you actually care about them, gaining trust and respect along the way.

2. Acknowledge the User’s Feelings


It’s important to also keep in mind the emotions that come with a comment. Acknowledging a user's feelings helps them feel valued, so take your time to think about how they might be feeling when expressing their thoughts.

For example, if you receive a comment exposing how bad people are feeling, respond by reassuring them that things will get better and that you are there to help.

Your response will create a deeper connection with the user and be helpful in opening up an avenue of communication.

3. Take Time & Address The Issue


Read the comment before responding, and address the issue properly. When you rush to make a response without thoughtful consideration, it can lead to insufficient information, misinformation, confusion, and conflicts. Thus, take a generous amount of time before responding to a comment.

4. Maintain a Positive Tone


Reply to comments in a supportive way with a positive and helpful attitude. Encouraging words can reassure users that you are genuinely listening to them.

If the situation is particularly difficult, like when criticizing your brand, try to avoid confrontational language or negative. connotation in your response. Instead, thank the user for their feedback and provide an explanation or apology if necessary.

10 Personalized Responses to Positive Instagram Comments

  1. Thank you so much for your kind words! It means a lot.

  2. You just made my day! Thank you for taking the time to leave such a positive comment.

  3. Your support and encouragement means a lot to my small business. Thank you!

  4. I'm so glad you enjoyed my post. We look forward to bringing more insightful updates.

  5. Thank you for your thoughtful comment. We appreciate your feedback.

  6. I really appreciate your kind words. Your support is our biggest motivation.

  7. Thank you for spreading joy and positive vibes. We appreciate your meaningful comment.

  8. Thank you for your sweet comment. This gives me reason to share more of my work on Instagram.

  9. Your comment just made my day a little bit brighter. Thank you so much for your kindness.

  10. Thank you for leaving such a heartfelt comment. Your words inspire us to keep going ahead.

10 Personalized Responses to Negative Instagram Comments


  1. I'm sorry to hear that. Can you tell me more about what you didn't like so I can improve in the future?

  2. I understand that everyone has different opinions. I appreciate you taking the time to share yours.

  3. I'm sorry that my post didn't resonate with you. I'll keep your feedback in mind for future content.

  4. Thank you for your feedback, I appreciate it. Is there anything specific you would like to see more of on my page?

  5. That wasn't my intention. Can you tell me more about what bothered you?

  6. I appreciate your honesty, even if it wasn't the feedback I was hoping for. Thank you for taking the time to share your thoughts.

  7. I'm sorry to hear that you didn't enjoy my post. Is there anything in particular that you think I could have done differently?

  8. I understand that my post might not have been for everyone. Thank you for sharing your thoughts in a respectful manner.

  9. I appreciate you taking the time to leave a comment. I'll do my best to create content that appeals to a wider audience.

  10. Thank you for your feedback, I'll take it into consideration for future posts. I hope to create content that you'll enjoy in the future.

I hope this article has helped you to know how to respond to Instagram comments in correct order. Are you still struggling to respond to the bulk of the comments and inquiries on your Instagram account? We understand how time consuming it is to maintain all social channels of a business. Our virtual assistance services help you manage your social channels better. Contact ASL BPO to unlock your 7-day trial.

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