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  • Writer's pictureSusmita Asad

How Does Blogging Help SEO ?

SEO relies on content at its core, and blogging helps SEO by delivering its most significant element which is content and providing consumer-search relevant information accordingly .

The concept of blogging started in 1994. It quickly became popular in the early 2000s. People began to blog about everything from their personal lives to their professional interests.

Subsequently, the race to secure top positions on Google pages with blogs began. An increasing number of individuals looked for answers to questions like, "How does blogging help SEO? ". If you find this query familiar, keep reading.

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How to SEO Optimize a Blog Post

SEO involves the method of elevating blog rankings within search engine result pages. When a blog attains a top position, it gains the highest visibility, aiding the company in reaching its intended audience effectively. Before getting into how blogging helps SEO, you must understand the connection.

Step 1: Blogging begins by conducting keyword research to identify the specific terms and phrases people use when seeking information about a particular topic.

Step 2: Once you've identified relevant keywords, proceed to create an informative and valuable blog post centred around those keywords.

Step 3: Then, you craft your blog post in a way that addresses the needs of individuals searching for information on the chosen topic.

Step 4: After publishing the blog post, it serves the valuable information to a wider audience, increasing its reach and impact.

If you're a business aiming to initiate or enhance your SEO efforts, blogging is the foremost strategy to consider.

Importance of Blogging for SEO

Importance of Blogging for SEO
Importance of Blogging for SEO

Effective blogging extends beyond SEO tactics. To achieve a high Google ranking, you should craft informative, high-quality blogs. By incorporating Google ranking factors, you can produce the quality of your content.

Google is all About Helpful Content

Search engines like Google prefer websites that regularly publish new and relevant content. Blogging is a great way to do this, as it allows you to keep your website updated with fresh information on a regular basis. This shows search engines that your website is active and worth indexing.

Increases Number of Engagement

Blogging can help you to engage users on your website by providing them with the valuable information they are looking for. When users find your blog posts helpful and informative, they are more likely to spend more time on your website. This increased engagement can lead to more conversions, as users are more likely to become customers if they have a positive experience on your website.

Satisfying More User Queries

Keyword research gives you insight into what your targeted audiences have been seeking. Blogging is a great way to answer common questions and concerns that people have about your industry or niche. When you write blog posts that provide helpful information and solutions, your website becomes more valuable to users. This can lead to higher search engine rankings, as search engines like Google see that your website is providing useful content to its users.

More Opportunities for Internal Links

With an increasing number of blog posts, you create more opportunities to link to other pages on your website that are contextually relevant. This optimization of your internal linking structure aids search engines in efficiently crawling and indexing your entire website.

Generating Backlinks from Guest Post

SEO places great emphasis on backlinks, and when you participate in guest posting of exceptional quality, you have the opportunity to gather backlinks from diverse websites and blogs. These backlinks are a fundamental aspect of SEO, signifying to search engines the credibility and trustworthiness of your content.

Blogging Improves Local SEO Efforts

By publishing top-notch blog articles that are tailored to your local audience, you enhance your chances of securing a higher position in search engine results for locally-relevant keywords. Consequently, this can expand the visibility of your website among a broader local audience. For example, “ How much does SEO cost in the UK?” - blogs like this will help you to get visibility to the United Kingdom locals if you are targeting them.

10 Tips on Blogging That Works Best for SEO

10 tips on blogging that works best for seo
10 Tips on Blogging That Works Best for SEO

What not to do is, do not overload your blog with unnecessary information. Write straight to the point keeping your blogs brief and resourceful. 10 more tips are given below,

1. We suggest choosing keywords that people are searching for but not too difficult to rank for. Use keywords with a good search volume and low competition. This is because once you improve your site authority with low competitive keywords, in the long run it will help with high competitive keywords.

2. Targeted keyword signals search engine about the keyword that you expect your blog to rank in. Include your target keywords in the title and meta description. Make sure you do not overstuff your article with keywords.

3. Readability is one important factor for blogs to rank for the search engines. It suggests that the maximum time a user spends in a blog is a few seconds. Your entire blog should be readable in these few seconds. Use headings and subheadings to make it easy to read and scan.

4. Provide solutions in headers not questions. Titles that ask questions tend to be clickbait. They are designed to draw readers in, but they don't actually provide any information. This can be frustrating and annoying for readers.

5. Visuals make your blogs look appealing. Moreover, ranking is now no longer only about the blogs. One blog can rank for multiple schemas like FAQ, video, images. Adding images and videos can make your blog posts more engaging and interesting.

6. Remember, your competitors are always trying to steal your keywords and place their blogs instead. Regularly update your blogs and keep them fresh. It will help search engines to understand that your blog is active.

7. It is expected that the readers will engage with your blogs and leave some comments. Respond to comments on your blog posts to engage with your audience. Blog commenting shows how you value your targeted audience. Also, it often helps to generate backlinks.

8. Before your blog is indexed and ranked in the SERPS, you should not delay sharing them in your socials. Sharing blogs in social media generates the traffic from those platforms that adds value to search organic traffic later on.

9. People prefer getting information from their mobile devices unless someone is heavily researching sitting by their desktop. Make sure your blog is responsive on all devices. Mobile responsiveness is a part of technical SEO that improves user experience.

10. It is important to keep updated on how your blog is performing. Check Google Search Console and Google Analytics to track your blog's performance. The database also shows your place of improvements for the blogs.

Do not rush by changing and modifying your blogs. Google takes some time before showing constant results of your blog performance. So, give it three months before modifying your blogs.

What is The Ideal Blog Post Length for SEO?

An ideal blog post should length between 1000-1500 words depending on your subject matter and the behaviour of the audience you are targeting. Consider the needs of your target audience. Are they looking for brief answers or comprehensive information? If your readers prefer detailed analysis, a longer post may be more appropriate.

If they are seeking quick tips, shorter blogs may be more effective. Quality is always better than quantity. A well-researched, precise and engaging 1000 words blog post can outperform unnecessary long blog posts.


The year 2023 has witnessed a remarkable increase in the relevance of blogging for SEO , with businesses and individuals increasingly acknowledging its potential to enhance search engine rankings.

Notably, businesses that incorporate blogging have a 96% greater chance of achieving improved search visibility. So, you haven’t started already, contact us to guide you through to get started.

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