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  • Writer's pictureSusmita Asad

What Do You Need to Balance While Doing SEO?

Updated: Aug 23, 2023

"Based on our previous experience, which increased website traffic by 233%", we recommend that you should balance the following while doing SEO niche-relevant content, keyword research, internal and external linking factors, technical SEO, and organic and paid strategies.

SEO involves various strategies aimed at improving a website’s visibility. Achieving a balance between a few factors is important to ensure the best performance of SEO. Let’s explore what you need to balance when doing SEO.

Table of Contents

What is SEO Balance?

SEO balancing is when you optimize your website for search engines while incorporating a positive user experience.

Google no longer addresses keyword-stuffed and spammy backlink SEO strategies. The main purpose of SEO is to provide a seamless experience for the visitors of the website, and SEO balancing is unavoidable to reach that goal.

Measures to Know That Your Website is not Balanced

A well-balanced website will have an appealing combination of content, keywords, and backlinks. If any of these factors are absent from your website, it might not be ranking as well as it should.

There are a few signs that your SEO may not be balanced. These include:

  • Your website is not ranking for the keywords you want to rank for.

  • Your website is not getting enough traffic.

  • Your website is not mobile-friendly.

  • Your website has a high bounce rate.

  • Your website’s organic traffic is inconsistent.

Read: 100+ Google Ranking Factors For SEO: A Complete Guide (2023)

Things to Balance While Doing SEO

Your overall strategy should have a balance between long-term and short-term goals in the first place to maintain balance while doing SEO. A few more things to consider are given below:

1. Business and User Niche Relevant Content

Tailor your website’s content to relevant topics that address the pain points of your target market. You have to look for the gap your competitor lacks. Keep up with industry trends and refine the contents accordingly. Do not write about any topic just for the sake of search volume.

2. Keyword Input

Research should be the first touch point of any business. For SEO, it is keyword research. Start by identifying the most relevant keywords for the target audience.

3. Do’s & Dont’s When Balancing Keywords for SEO



​Understand the intent behind a search query

​Avoid keyword stuffing or use of unnatural keywords.

​Integrate long tail keywords with specific phrases

​Avoid using irrelevant keywords

​Plan strategic inputs for keywords

​Use synonyms and related terms

4. Internal and External Linking Factors

Internal linking refers to the practice of linking to other pages within your own website.

On the other hand, external linking refers to linking to your site from a relevant different website.

Internal and external linking authorize the content that you link to.

Tips to Balancing internal and external links SEO,

  • Place internal links strategically within your content to provide additional context and relevance

  • Use relevant anchor text for both internal and external linking

  • Avoid excessive internal linking within single page

  • Make sure that the link does not interrupt user experience

5. Organic and Paid Strategies

Balance between organic and paid marketing strategies. If you plan to have long term sustainability, focus more on getting organic traffic. Paid advertising is necessary when you seek immediate visibility to your targeted reach.

6. Technical SEO Balance

Balancing technical SEO involves harmonising all elements such as site speed, mobile optimization, crawlability, and structured data. A technical SEO audit tool can help you identify any technical issues with your website. Once you have the audit, plan how to improve the performance accordingly.

Aspects of balanced technical SEO,

  • Site speed: Search engines prefer websites that load quickly.

  • Mobile-friendliness: Make sure your website has mobile responsive design

  • Security: Use HTTPS for security purpose

  • Crawlability: Use proper HTML markup to improve crawlability

  • Indexability: Check if your pages are indexed. If not, send a request from a search console.

  • Structured data: Structured data is a way of marking up your website's content so that search engines can understand it better.

Stay updated with Google’s Algorithm: Google regularly updates its algorithm to regularly improve search results. Some updates may boost your ranking whereas the others may penalize your site if you do not follow guidelines. Always stay updated with top seo ranking factors.

End Note

SEO requires continuous monitoring and optimization. Balancing these various aspects will help you achieve a well-rounded SEO strategy. Eventually it improves your website's visibility, user experience, and ultimately drives organic traffic.

FAQ: SEO Balance

1. What Are the Benefits of SEO Balance?

The benefits of balancing SEO includes improved website ranking, increased organic traffic, increased conversion and brand awareness.

2. What Are Some Online Tools to Check if Your SEO is Balanced?

Some online tools to check SEO balance are Ahrefs, SEMrush, UberSuggest, Moz, HubSpot, WordStream etc.

3. What Are Some Google Provided Tools to check SEO balance?

Google provides free tools to check the balance of your SEO efforts. These tools are, Google Search Console, Google Analytics, Google PageSpeed Insights, Google Mobile-Friendly Test.

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