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  • Writer's pictureSusmita Asad

International SEO Services: Reach Your Target Audience Worldwide

Updated: Aug 23, 2023

International SEO involves employing search marketing strategies to target specific countries. It entails optimizing your website for search engines in a manner that clearly indicates the intended nation you aim to reach.

International SEO services help businesses reach a wider audience globally.

The internet has made it possible for businesses to reach customers all over the world. While SEO may appear straightforward, it actually demands varying prerequisites depending on the country in question.

For instance, let's consider the difference between optimizing a website for the United States and China.

In the United States, SEO focuses on targeting popular search engines like Google and optimizing content with relevant keywords.

However, the dominant search engine in China is Baidu. SEO in China will require understanding its algorithms, user behavior, and language intricacies.

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Now, let’s learn step by step how to utilize International SEO services.

How International SEO Services Work

How International SEO Services Work
How International SEO Services Work

There is no one-size-fit-all approach to international SEO since every country has its own search behavior. Global SEO services begin by gathering country-specific strategies tailored to the target market. Subsequently, the process involves implementing conventional SEO techniques such as keyword research, backlink generation, content moderation, and more.

By incorporating these measures, international SEO services optimize websites to align with the distinct search preferences and algorithms of each country, ensuring maximum visibility and success in the global online landscape.

Allow us, ASL BPO, an international SEO service provider, to outline our approach to planning our services.

Understanding Country Specific Requirements for International SEO

The first important thing to consider is the language of your target market. If you are targeting a country where English is not the primary language, you will need to translate your website content into that language.

You should also use the correct keywords and phrases that are used in that language when optimizing your website for search.

Our SEO consultants conduct research based on the target country and their search behavior. We have tailored strategies for different search needs.

Then, we initiate the process of preparing your website for the chosen search engine through the implementation of technical SEO practices.

Addressing Technical Site Issues for International SEO

Technical errors can significantly impact a website's visibility, user experience, and overall performance in international markets. A few of the best practices for technical SEO for international search engine optimization is given below:

Addressing Technical Site Issues for International SEO
Addressing Technical Site Issues for International SEO

  • Hreflang Tags: Hreflang tags play a crucial role in international SEO by informing search engines about the appropriate version of your website to display to users from different countries. By utilizing hreflang tags, you can specify to search engines that the Spanish version of your website should be shown to users from Spain, while the French version should be displayed to users from France. These tags help ensure that your website appears in the correct language and provides a tailored experience to users based on their location.

  • Canonicalization: Canonicalization is the process of indicating the original pages to search engines. This is important for international SEO because you may have different versions of the same page for different countries.

  • URL Structure: Maintaining a consistent URL structure across all your international pages is essential for effective international SEO. It ensures that search engines and users can easily navigate and understand the organization of your website's content across different language versions or country-specific variations.

  • Mobile Responsiveness: As mobile usage continues to skyrocket, it is essential to ensure that your website is optimized for mobile devices. Search engines recognize the significance of providing a seamless user experience across different screen sizes

  • Content Localization: Your content should be localized for each of your target markets. Adapt content strategies to resonate with the cultural preferences of your target international audience. Also, consider on page seo factors during content localization.

Geo Targeted Keyword Research

By using geotargeting, we will identify and optimize your website's content with keywords that are relevant to specific geographic regions.

Suppose we choose the Philippines as the target location, with a focus on call center services. In this scenario, we would create content about the "Top 10 BPO Services in the Philippines."

or let’s say that you are trying to promote your virtual assistance services in the United States. In this case, our targeted keywords will be optimized to focus on inquiries such as the "cost of a virtual assistant in the United States."

Local Backlink Generation

We will submit your website to niche relevant local directories. By doing so, we can enhance your website's visibility in local search results and attract potential customers in your area. We will identify influential blogs or websites within your industry that have an international audience.

Through effective outreach, we will secure opportunities for guest blogging, where we will create valuable content and include backlinks to your website.

Moreover, we understand the importance of tailoring content to specific regions. Our experts can assist in translating your existing content into different languages or creating region-specific content that addresses the unique needs.

Monitoring Continuous Progress

Monitoring Continuous Progress
Monitoring Continuous Progress

Based on our extensive research into Google ranking factors, we have learnt that SEO is an ongoing process. Therefore, regular monitoring is crucial to ensure its effectiveness and success.

Here's the list of things to be overseen regularly by our international SEO consultants.

1.) Keyword Rankings: Track the rankings of your target keywords in search engine results pages (SERPs).

2.) Organic Traffic: Monitor the amount of organic traffic your website receives over time.

3.) Backlink Profile: Ensure the quality and relevance of incoming links. Identify any toxic or low-quality backlinks that may negatively impact your SEO.

4.) Website Performance: Key website performance metrics such as page load speed, mobile responsiveness, and user experience.

5.) Indexing and Crawling: If search engines are correctly indexing your website's pages. Monitor crawl errors, broken links, and other technical issues that may hinder search engine bots from accessing your content.

6.) Competitor Analysis: Continuously analyzing the SEO strategies of your competitors. Identify areas of opportunity.

7.) Content Performance: Tracking the performance of individual pages and blog posts.


We ensure that our SEO efforts are constantly refined to drive sustainable growth of your rankings in international search results. Trust us to deliver comprehensive international SEO services that will help your business thrive in the global digital landscape. Contact us for a free site analysis.

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