As a business owner who is investing in SEO to boost his/her business, you must know if your SEO company is actually working. Keep in mind that SEO is an ongoing investment and that meaningful outcomes might not appear right away.
So, how to tell if your SEO company is working? Steady improvement in user experience, rankings, organic traffic, and conversions is a sign that your SEO efforts are paying off.
In this blog post, we'll talk about a few important signs that your SEO effort is headed in the right direction. Additionally, we'll offer a few suggestions to make sure you're receiving the greatest return on your SEO investment.
8 Key Indicators That SEO is Working
SEO works with diverse metrics where you have to put them all together to find the right check if your SEO company is working. We’ve prepared a list of eight indicators that explain the performance of your SEO strategies.
1. A Rise in Organic Traffic
A rise in organic traffic to your website is among the most evident indicators that your SEO company is doing its job well. It also shows that your website is noticed. Visitors to your website who discover it through search engines like Google, Yahoo, or Bing are referred to as organic traffic.
Google Analytics is a free tool that you can use to track your organic traffic. Just create an account, then add your website to the dashboard. After that, you can review your stats on organic traffic over time.
Your SEO efforts are clearly having an impact if you observe a consistent rise in organic traffic. It's crucial to remember that organic traffic might change for some reason, so it's advisable to monitor your development over time.
2. Enhanced Keyword Rankings
Another important sign of successful SEO is higher keyword ranks. The position of your website in search engine results pages (SERPs) for particular keywords is referred to as keyword rankings.
You can use several tools, such as Ahrefs or SEMrush, to monitor your keyword ranks. You may see how your website ranks over time for particular keywords with these tools.
If you're targeting the term "SEO company," for instance, you want your website to appear as high up in the search results as possible.
It's a positive indication that your SEO business is assisting you in reaching your objectives if you notice an improvement in your website's ranking for this term over time.
3. Improved Natural Backlinks
Backlinks are connections to your website made by other websites. Since backlinks vouch for the authority and dependability of your website, they are regarded as important SEO ranking criteria. You can use several tools, such Ahrefs or Google Search Console, to track your backlinks.
These tools will display both the quantity and caliber of your backlink profile.
Building high-quality backlinks to your website can be facilitated by a competent SEO company. These backlinks have to originate from reliable industry-related websites.
4. Low Bounce Rate
The percentage of visitors to your website that departs after only reading one page is known as the bounce rate. An informative and interesting website is indicated by a low bounce rate.
Another crucial indicator to monitor is time spent on the job.
The average amount of time visitors spend on your website is shown by this indicator. A long time on site indicates that users are finding what they need to know about your website, which is valuable.
You can use Google Analytics to monitor your time-on-site and bounce rate.
5. Higher Rate of Conversion
Lead generation and sales conversions are the ultimate goals of SEO. A rise in conversions is a reliable indicator that your SEO firm is having an impact. You must enable conversion tracking in Google Analytics to monitor your conversion rate and tell if your SEO company is actually working.
This will let you know how many people come to your website and complete a desired activity, like buying something or subscribing to your email list.
6. Transparency and Frequent Reporting
An ethical search engine optimization firm will send you regular updates on your status and be open and honest about your job.
Your organic traffic, keyword rankings, backlinks, and conversions should all be covered in these statistics.
You can stay informed about your SEO progress and ensure that your SEO business is on track to meet your objectives by getting regular reports.
7. Interaction and Cooperation
A professional SEO agency will collaborate and communicate well. They will collaborate with you to comprehend your company's objectives and create an SEO plan that suits your requirements.
They will also respond to your inquiries and provide you with updates on their progress.
8. A Track Record of Success
A reputable SEO firm will have a successful track record. They ought to be able to provide you with case studies and samples of their previous work in which they assisted other companies in achieving their SEO objectives.
Red Flags to Be Aware of
Apart from the aforementioned critical success factors, there exist a few red flags that you ought to be conscious of. These warning signs could mean that your SEO provider is not acting in your best interest.
Unrealistic Promises
Be skeptical of SEO companies who guarantee you will rank #1 for your target
keywords right away. It takes time to get benefits from SEO, and there isn't a
magic bullet.
Black Hat SEO Tactics
Techniques intended to intentionally boost a website's ranking in search results
are known as black hat SEO strategies. These strategies violate Google's policies
and may lead to a penalty or possibly permanent suspension from search results
for your website. Only work with white label seo providers.
Lack of Transparency
It's a warning sign if an SEO business is not forthcoming with information about
their work or refuses to send you reports regularly.
High Upfront Costs
Although SEO is a worthwhile investment, there should be no upfront costs
associated with it. Avoid SEO firms that demand large upfront costs. So, you are
not left wondering Is SEO a waste of money at the end of the day.
Advice to Make Sure Your Investment in SEO Is Making the Most:
To make sure you're getting the most out of your SEO investment, consider the following advice:
Do Your Homework: Spend some time investigating several businesses and contrasting their offers and costs before selecting an SEO service provider company.
Put Everything Down on Paper: Make sure you and your SEO provider have a formal contract that specifies the deliverables, cost, and extent of the service.
Communicate Often: If you have any questions or issues, don't hesitate to contact your SEO business.
Follow Your Development: Track the traffic, rankings, and conversions to your website with Google Analytics or other solutions.
Be Patient: Remember that SEO is a long-term process, so don't expect results right away.
FAQs
How to Check if a Website is SEO Optimized ?
To check if a website is SEO optimized, examine its meta tags, URL structure, page content, mobile-friendliness, page speed, and backlink profile. Utilize SEO audit tools for a comprehensive analysis.
How to Check the SEO Performance of a Website?
How Do You Measure SEO ?
Concluding Remarks
Since SEO is a continuous process, it's critical to exercise patience and monitor your development over time. The traffic, rankings, and conversions to your website can all be greatly increased with a little work and thus you can ensure that your SEO company is really working. Want us to help? Mail us your website URL and get a free analysis on your website’s SEO performance.