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  • Writer's pictureSusmita Asad

Hire a Pinterest Virtual Assistant

Updated: Aug 25, 2023

Aren’t you tired of boring marketing trends? Your customers might be as well. Eye-catching visuals interest new-age customers more towards a product or service. Pinterest gets you there.

Pinterest is a lot more than what it looks like. This social media is full of people who are looking for actionable visual and readable content they can leverage to get product ideas. It’s a platform where you can successfully draw the attention of your customers and drive them to your website.

A progressive business will never miss the opportunity to take full advantage of the 14th largest platform in the world as of January 2022. Many businesses are already prone to hiring Pinterest VAs.

In this article, we will talk about how to hire a Pinterest virtual assistant.

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What is a Pinterest Virtual Assistant?

A Pinterest VA is a person who helps individuals and business owners grow their online presence through Pinterest. A Pinterest VA helps with both direct selling and traffic acquisition. They are also known as "Pinterest managers."

A Pinterest manager has similar duties as a social media manager to some extent. The difference between a Pinterest manager and a social media manager is the required skill set. A Pinterest VA or a Pinterest manager must have high strategic knowledge and SEO knowledge for the platform.

The Benefits a Pinterest VA Provides

Businesses are forever looking for new ways to get more traffic. As a Pinterest addict, my only interests were searching for relatable images, creating boards, and following influential accounts. Little did I know this amazing platform has a list of outstanding benefits.

However, these benefits come with some regular dedication, and you as a business owner probably won’t have so much time. A virtual assistant for Pinterest covers all the tasks for you to get maximum benefits.

📌 Cost saving: A Pinterest VA is not expensive to hire. When you hire a Pinterest VA, you get more time to deliver more projects. It will save you the cost of project cancellation. Besides, hiring an onsite employee costs more than hiring a virtual assistant.

📌 Measurable progress: Pinterest VAs are very observable. They check on their day-to-day campaigns, analyze the results, and measure ROI from them. So, you will be able to measure your progress in real-time.

📌 Fast hiring: Unlike hiring onsite employees, it doesn’t take long to hire Pinterest VAs. So many agencies provide Pinterest virtual assistant services. All you have to do is contact a provider and get on board with your Pinterest managers.

Virtual Assistant for Pinterest Case: Downtown Florist


​Emily is a mother of two kids who owns a flower shop “Downtown Florist” . Emily enjoys spending her free time browsing Pinterest. A week before, Emily shared some pictures of her flower bucket on Pinterest. She was getting a lot of responses. She even received 2 orders. Emily already spends so much time managing the store and caring for the kids that she is unable to utilize Pinterest. So, she decides to hire a Pinterest VA.

The Roles of a Virtual Assistant for Pinterest

The tasks of a Pinterest VA are pretty simple, involving images and well-written descriptions. Before you decide to hire a Pinterest virtual assistant to manage your business, Meet Amber!

Pinterest manager at Downtown Florist.

Now let’s have a look at Amber’s daily life as a Pinterest VA and how many tasks she covers for Downtown Florist.


Pin Strategy

Amber spent her first day of work drafting Pinterest strategies. She made a daily calendar outlining what she would like to post when she would post it, and how she would drive traffic. Also, she modified the existing Pinterest account for better engagement.


Pinterest Business Account

Emily had a personal Pinterest account that she was using to share her flowers. Amber suggested that Emily should convert her Pinterest to a business account.

How to Convert Pinterest Individual Account to Business Account:

Step 1: Log in to your personal Pinterest account

Step 2: Click ‘Settings’ at the top right corner

Step 3: Go to account management

Step 4: Locate the ‘Convert’ option under account changes

Step 5: Fill out the required fields and go next

( There is an option if you want to run ads)

Step 6: Go to your converted Pinterest account


Pin Design

Next, Amber starts designing the pins for the business account. She ensures that Downtown Florist always gives high-quality images to the audiences. Pinterest itself has some pin design features which are very helpful.



Pin Schedule

A Pinterest VA keeps the account running around the clock. It won’t be possible without pre-scheduling pins. Pinterest has a pin scheduler of its own. Thus, Amber did not have to budget for expensive third-party tools. However, we recommend Tailwind if you decide to schedule using a tool.


Pin Promotional Ads

According to a Hootsuite blog, Pinners are likely to value advertisements more than users of any other site. Compared to other social media platforms, Pinterest advertising typically provides a 2x greater ROI on ad spend and a 2.3x lower cost per conversion. Amber had already prepared a detailed Pinterest promotion strategy for Downtown Florists. She plans to run 4 ads per month.

A Pinterest VA should remain informed of the changing trends. By promoting trending posts, a virtual assistant keeps the audience engaged.


Pinterest SEO

Pinterest is a visual search engine. The SEO algorithm on Pinterest works based on four factors: quality of pins, quality of the domain, overall account management, and relevance of pins. There are some more strategies that Amber uses to bring Downtown Florist to the top of the search query.

SEO Tips for Pinterest

  • Find a focus keyword for your Pinterest

  • Write a bio, and make sure that your bio has the focus keyword at least once.

  • Apply keywords throughout all sections of your profile.

  • Write creative pin titles and descriptions.

Pinterest Analytics

Besides managing the Pinterest account, a Pinterest VA also checks the regular performance of the pins and promotions. The last part of Amber’s job is to analyze the results from her daily activities and send reports to Emily.

hiring-pinterest-virtual assistant

What to know before hiring a Pinterest VA: Tips from Emily

From our conversation, Emily from Downtown Florist shared a few facts that a pinner must know before hiring a Pinterest remote assistant. Let’s have a look at what Emily wants to say.

Emily: Managing a Pinterest business account is not just a hobby. It takes a lot of strategies since everyone is trying to showcase their products as best. Before hiring my virtual Pinterest assistant from ASL BPO, I had a few things on my mind that I am going to share with you today.

📌 Experience: You should not hire a newbie for your Pinterest business. The management of Pinterest may seem simple, but it has some key differences from other social media. Always get an assistant who has previous experience. So, he or she will understand the algorithm of Pinterest.

📌 The Cost

Another important factor is the budget. Usually, new businesses have very little budget. For example, my budget to hire a Pinterest virtual assistant was below $10. A regular Pinterest VA in the United States costs about $25–100 per hour. So I decided on offshoring. ASL BPO introduced me to some excellent Pinterest VAs at only $6 per hour.

📌 Communication Skills

Communication is the first thing that comes to anyone’s mind when deciding to outsource. I interviewed five candidates recommended by ASL BPO, including Amber. I found that Amber, among the rest, was more confident, and she had great communication skills.

That’s all from Emily.

Now, do you wish to get fast growth in your personal or business Pinterest account? We have a 7 days free trial for our newly onboard pinners. Contact us and claim yours today.


What is The Monthly Rate of Hiring a Pinterest VA?

Emily has already mentioned the hourly rate of hiring a Pinterest VA. If you go for monthly packages, it will cost you $300–2500, depending on the requirements.

Is There Any Setup Fee for the Pinterest personal assistant?

Some companies charge setup fees of up to $100. However, there will be no setup or referral fee if you outsource your Pinterest VA to ASL BPO.

Is There Any Cancellation Fee?

No! We do not have any cancellation fees for virtual assistant for Pinterest services..

Additional Chapter: How to Become a Pinterest Virtual Assistant

  • Knowledge and understanding of the Pinterest concept: Learning is the first step in looking into a new career prospect. Familiarize yourself with Pinterest and how its algorithm works. Also, learn how you can apply the different marketing strategies to increase growth.

  • Develop required skills: Becoming a Pinterest virtual assistant requires you to have some relevant skills, like creating eye-catching pins, optimizing them for search, and using image editing software. Practice creating and managing boards and board groups, and learn how to analyze and track Pinterest analytics.

  • Practice designing concepts: If you plan to offer design services to clients, consider learning design tools like Canva or something more advanced. Check out some high profile Pinterest businesses and their designs.

  • Build your portfolio: A portfolio reveals a lot about how you will fit into a specific job.Create a portfolio of your Pinterest work and include any relevant certifications or training you have received.

  • Networking and self promotion: Connect with potential clients through social media, freelance websites, or by offering your services to friends and family. Market yourself as a Pinterest virtual assistant and showcase your skills and portfolio.

  • Stay up-to-date: Stay informed about the latest developments and trends in Pinterest and the virtual assistant industry. Invest in your professional growth by taking courses and attending webinars.

Following these steps, you can start your journey as a successful Pinterest virtual assistant.

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