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  • Writer's pictureSusmita Asad

Does Responding to Reviews Help SEO?

Updated: Aug 23, 2023

SEO strategies are versatile and they are incredibly valuable for businesses of all sizes . Responding to reviews is one of the many important SEO factors that helps you to rank in search engine result pages.

Review SEO techniques are widely used by companies in a variety of industries to improve their online visibility.

However, some companies depend on it more than others. Companies that use responding to review SEO strategy are - travel and hospitality, ecommerce, healthcare, consumer goods, education and public services.

Table of Contents

Why Does Google Love Customer Reviews?

Why Does Google Love Customer Reviews?
Why Does Google Love Customer Reviews?

Google's update to the helpful content system aims to better understand and rank content that is created from a personal experience. This means that content that is more authentic will be more likely to rank higher in search results.

Google loves customer reviews because they provide authentic content that enhances the overall user experience.

How Review SEO Works

how review SEO works
how review SEO works

The technique of generating online feedback for your product or service from various sources and using it to optimize your website for search engine result pages (SERPs) is called Review SEO.

Here's how review SEO works as a google SEO ranking factor.

STEP 1: Collecting Reviews

Collecting Reviews
Collecting Reviews

The first step in Review SEO is to gather reviews from the potential customers. The most reliable platform to generate reviews for search engines is Google Business Profile.


1. How to Use Google business Profile to Collect Reviews?

Create your Google Business Profile by following the instructions at

google my business
google my business

If you find your business already listed go to the support center at Click Here to claim your website and verify.

Once your Google My Business profile is verified, you can ask your customers to leave reviews. You can ask for reviews by sending out surveys, by adding a link to you Google Business Profile on you website.

2. What are Some Other Platform to Collect Review for SEO?

There are a number of platform that you can use to collect reviews for SEO like, Trustpilot, G2, Yelp, Capterra, TripAdvisor etc.

3. Do all Review Platforms Have the Same Impact on SEO?

Depending on their authority, relevancy, and popularity, different review platforms may have differing effects on SEO. Nevertheless, one consistent effect remains: the authenticity that positive reviews bring to you website.

STEP 2: Managing Reviews

Managing reviews
Managing reviews

Let's assume that you have collected sufficient reviews to move on the next step,. The second step of review SEO is managing the collected reviews. Regularly check all the platforms you monitor. Respond to both positive and negative reviews promptly.


1. How to Respond to Negative Reviews?

While acknowledging and responding to negative reviews, apologize for the negative experience to begin with. It will help your customers to feel valued. Then, offer to make things right in the best possible ways. End the response with a positive note.

STEP 3 : Optimizing Keywords While Responding to Reviews

Choose appropriate keywords and naturally include them in you responses. The keywords you select have to be associated with your business or services. Search engines will be able to link these keywords to you business's website as a result, increasing your search visibility.

STEP 4: Leveraging Reviews on Your Website

Showcase reviews on your website to enhance credibility. You may embed a review widget that displays snippets of customer reviews. Most businesses have a review section connected to their homepage on their website.


1. Are reviews On-page or Off-page SEO?

Reviews are considered off-page SEO because they are generated by third-party users, such as customers or clients, and are not under direct control of the website owner.

STEP 5: Keep Track of Competitor Reviews

Remember! Even if you collect hundreds of reviews, it may still not be enough if you do not stay competitive. Always keep track of your competitors’ strategies, no matter which SEO tactics you use. Analyze how they are responding to reviews, the keywords they use, and any tactics they employ to enhance their online reputation.

Importance of Responding to Reviews for SEO

Consumers of a digital era heavily rely on online reviews to make informed decisions. Any business that prioritizes customer reviews can achieve higher rankings in search engine results.

  • Referral Traffic: When a user clicks on a website link within a Google review, it is considered a referral visit. Positive reviews and high ratings can capture the attention of users and encourage them to click on the business's website link.

Thus, you will see a significant amount of referral traffic coming to your website.

  • Business Authenticity : Google loves to direct its browsing traffic to authentic findings of what they are looking for. When you have an ample amount of authentic reviews directed to your online platform, Google will rank your business as a reliable one.

  • Customer Trust: When potential customers see that you are responsive to reviews, it shows that you value their feedback and that you are willing to take steps to improve your business. This can increase their trust in your business, which can lead to more sales.

  • Attract More Positive Reviews: When you respond to reviews, you are giving customers a chance to interact with you and your business. This opportunity will encourage them to leave more positive reviews.

Final Note

Adopting a comprehensive review of SEO strategies can generate long-term benefits for a website. Over time, a consistent number of positive reviews establishes a positive online reputation.

Your website will eventually attract more customers, increase conversions, and foster brand loyalty. Integrating review SEO into the overall digital marketing strategy can result in implausible outcomes.

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