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  • Writer's pictureSusmita Asad

Content SEO vs Technical SEO: Which One Matters More for Your Website ?

Updated: Dec 21, 2023

Content SEO and technical SEO are not a substitute for each other; instead, both are essential components for enhancing the effectiveness of your SEO strategy. Therefore, content SEO vs technical SEO discussion should focus on how these two aspects can complement each other.

Table of Content

Content SEO vs Technical SEO Comparison

Content SEO

Technical SEO


Makes the website resourceful.

Makes the website fast.


Creating high-quality, informative, and relevant content that targets specific keywords and search intent.

Ensuring your website is crawlable, indexable, and mobile-friendly for search engines.

User Perspective

Well-optimized content not only attracts search engines but also engages and satisfies the needs of users. This can lead to longer page visits, reduced bounce rates, and increased user satisfaction.

Technical SEO addresses factors like proper navigation, structured data, and schema markup, contributing to an overall improved user experience on your website.


Content SEO takes longer duration and it's a continuous process.

Technical SEO takes a shorter period of time but it needs maintenance.


Highly important for sites with long term goals.

Important to make the site perform.


Performance of content SEO depends on technical SEO.

Technical SEO does not depend on content SEO.


Less unit cost but require more resources.

Short term with higher unit cost.


Optimizing a blog post about "web design tips for small businesses" with relevant keywords and providing valuable information for the target audience.

Fixing broken links, improving website loading speed, implementing a mobile-friendly website design.

What is Content SEO?

Search engine optimization strategy that focuses on crafting content using storytelling and valuable information is called Content SEO.

Important Aspects of Content SEO

Google's mission is to "organize the world's information and make it universally accessible and useful." Thus, content is the most important foundation of Google’s search engine. This is why having good content is crucial for Google's search engine.

Content SEO makes sure a website has enough valuable content that search engines find useful.

Forward-thinking companies are moving beyond creating marketing strategies solely for buying and selling.

Instead, they're embracing content SEO to first build trust and then transform that connection into sales.

Here are some important aspects of content SEO,

1. Keyword Research

Keywords help you identify what potential customers are using to search for the products or services that you offer.

2. Helpful Content

Once you have identified your target keywords, you need to create content adhering to Google ranking factors that is relevant to those keywords. Your content should be unique, informative and relevant.

3. Backlink Building

Backlinks signal to Google that your website is authoritative. Backlinking your contents makes them more reliable to search engines.

4. On-page Optimization

On-page optimization involves ensuring that your website pages are well-suited for easy crawling and ranking by search engines.

What is Technical SEO?

Search engine optimization strategy that focuses on improving technical aspects of a website like structure, site navigation, schema markup, speed and making sure that the website is error-free is called technical SEO.

Important Aspects of Technical SEO

Technical SEO forms the foundation of content SEO. Imagine, you've crafted an informative blog loaded with valuable insights, but when your intended readers attempt to access your website, slow loading times make them wait and they end up moving on to another option.

In this situation Content SEO fails due to technical failure. Providing a seamless user experience is equally vital as delivering valuable content for search engines.

Here are some important aspects of technical SEO,

1. Crawlability

Search engines need to be able to index your website in order to rank it. Your website needs to be well-structured and free of errors for Google bot to crawl.

2. Indexability

Once your website has been crawled, it needs to be indexed by search engines. Search engines need to understand what your website is about and what pages are important.

3. Performance

Search engines value websites that load quickly. If your website is slow, it will likely have a negative impact on your rankings.

4. URL Structure

Designing a logical and user-friendly URL structure helps both search engines and users understand the hierarchy of your website. Using descriptive keywords in URLs can also improve SEO.

5. Canonicalization

Implementing canonical tags helps prevent duplicate content issues by specifying the preferred version of a webpage when similar content appears on multiple pages.

6. Structured Data

structured data can help present information in a more organized way to search engines, potentially leading to enhanced search results.

7. XML Sitemap

Generating and submitting an XML sitemap helps search engines understand the structure of your website and discover new content more efficiently.

8. Mobile-friendliness

More and more people are using their mobile devices to search the web.

9. Security

Search engines prefer to rank secure websites. This means that you should use HTTPS instead of HTTP.

The Blend of Content and Technical SEO

Content is the king of SEO, but without good technical SEO, your content will never be seen by the right people. The best SEO strategies combine the best of both content and technical SEO.

This means creating high-quality content that is optimized for search engines and that is also technically sound. When you do this, you will be well on your way to ranking high in search results and driving traffic to your website.

ASL BPO Content and Technical SEO Service

At ASL BPO, we understand that a strong online presence is the milestone of modern business success. Our dedicated team of SEO experts combines high authoritative content and error-free technical SEO support to skyrocket your website’s organic traffic.

1. Initial Consultation

Our SEO process typically begins with an initial consultation between the client and the ASL BPO team. During this meeting, the client's goals, target audience, current website status, and any existing SEO efforts are discussed.

2. Website Audit and Analysis

Next, our SEO team performs a comprehensive audit of the client's website to identify technical issues, on-page optimization gaps, and other opportunities for improvement. This includes evaluating factors like website speed, mobile-friendliness, site architecture, URL structure, and more.

3. Keyword Research

Keyword research is conducted to identify relevant and high-impact keywords that the client's website should be targeting.

4. Content Strategy Development

Based on the keyword research, we develop a content strategy. This involves planning the creation of new, high-quality content that addresses the chosen keywords and provides value to the target audience.

5. Content Creation and Optimization

Then we will optimize existing content on the client's website. The goal is to make the content more search-engine-friendly and user-friendly.

6. Technical SEO Implementation

Our technical SEO involves addressing issues related to the website's backend and structure. This can include optimizing site speed, fixing broken links, improving XML sitemaps, setting up redirects, implementing schema markup, and more.

7. On-Page SEO Optimization

This step involves fine-tuning on-page elements like meta tags, headings, internal linking, and keyword placement. It also includes optimizing images and ensuring that the content follows best practices for SEO.

8. Off-Page SEO and Link Building

This involves acquiring high-quality, relevant backlinks from reputable websites, which can positively impact our client's search engine rankings.

9. Monitoring and Reporting

We will regularly monitor the website's performance, rankings, traffic, and other key metrics. They generate reports that provide insights into the effectiveness of their SEO efforts. These reports are shared with the client on a regular basis.

10. Continuous Progress

SEO is an ongoing process. At ASL BPO , we continually analyze data, track changes in search engine algorithms, and adjust their strategies to ensure that the client's website maintains and improves its search engine visibility over time.

Final Note

We understand, first hand SEO strategizing may seem overwhelming. Thus, we are here to assist you with our blended approach to Content SEO vs Technical SEO support. Contact us for a free SEO analysis of your site.

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