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  • Writer's pictureSusmita Asad

Backlink Management Software (Pros, Cons & Pricing)

Updated: Aug 23, 2023

Backlinks from external sources to your website, known as third-party links, play a significant role in leveraging your Google ranking factors.

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When planning to enhance your website's search engine performance, it is crucial to recognize that not all backlinks are beneficial for your site. Certain toxic links can lead to penalties and negatively impact your website.

Hence, backlink management software emerges as a solution. This software streamlines the task of monitoring and evaluating the quality of backlinks associated with your website. Also, some software helps with backlink automation.

In this article, we will introduce to you 30 Best Backlink Management Software

The Best Backlink Management Tool

The Best backlink management tool
The Best backlink management tool

Google Search Console is the best backlink management tool since it has direct integration with Google's search engine. Being an official product of Google, it offers unparalleled access to vital data on backlinks from one of the most influential search engines worldwide.

With Google Search Console, you gain valuable insights into your website's backlinks, the domains referring to your site, the distribution of anchor texts, and even the option to disavow harmful links if needed.

Its user-friendly interface and seamless integration with other Google services make it a go-to tool for SEO professionals.

Free Backlink Checker

Free backlink checker tools might not provide a large database but they are very handy for startup businesses. The tools have common features like viewing who is linking to your website, the anchor text they are using, and the quality of the links.

Here’s are 10 free backlink checker tools that you can utilize,

This is a free tool that allows you to monitor your website's performance in Google Search, fix errors, and improve your rankings. It also includes a backlink report that shows you all the websites that are linking to yours.

This tool helps you to analyze your backlink profile and identify opportunities to improve your website's authority.

This is a paid service that provides a variety of SEO services. However, they also offer a free backlink checker tool that allows you to see your backlinks and anchor texts.

RankWatch is a cutting-edge organic marketing software designed to provide you and your marketing team with a vital competitive advantage.

SEO PowerSuite is an SEO tracking solution aimed at assisting businesses of all sizes in performing keyword research, monitoring rankings, analyzing backlinks, and more, all through a centralized platform. is a website that helps users track and manage their backlinks for SEO purposes. It offers tools to monitor, analyze, and evaluate the impact of these links on search engine rankings. This is useful for improving website visibility and performance. is a website offering SEO tools and services. It likely helps users analyze and optimize their websites for better search engine visibility. This includes features such as website audits, keyword analysis, and on-page SEO recommendations. specializes in tracking search engine rankings (SERPs). It likely offers tools to monitor and analyze website performance in search results for specific keywords. This helps users improve their SEO strategies and visibility.

Linkody is a platform for tracking and managing backlinks. It helps monitor and analyze backlink profiles, useful for optimizing SEO strategies.

Seobility offers SEO tools for website optimization. It likely includes features like audits, on-page suggestions, and backlink analysis to enhance online visibility.

Paid Backlink Management Software

Free backlink checkers typically offer limited data and features. You may not be able to see all of your backlinks or get as much information about them. Paid backlink generator tools offer more features than free tools.

You will typically be able to see all of your backlinks, get more information about them, and automate the process of tracking and managing your backlinks. All at once.

Facing a multitude of paid tools on the internet can create a genuine dilemma.

However, fret not! To simplify your decision-making process, we have narrowed down the options to 5 paid backlink management tools worth considering.

SEMrush is an online marketing tool suite that is famous for its extensive database and advanced analytics capabilities, allowing users to gather valuable insights and make data-driven decisions for search engine optimization.

Semrush's backlink management feature provides insight into a backlink, including the referring domain, types of link, anchor text, referring IP addresses, etc.

The platform also has an audit tool to track and remove spammy links.

It does not necessarily have a link automation solution. However, SEMrush assists users to generate new link opportunities. SEMrush's free version allows you to track up to 10 backlinks per day.

SEMRush Pros & Cons



All in one SEO solutions


Large database of backlinks

User interface can be complex

Detailed backlink analysis

SEMRush Plan & Pricing

Pro Plan

Guru Plan

Business Plan

For newcomers and small teams.

For agencies and mid-size businesses.

​For large agencies and enterprises:

5 Projects

​15 projects

​40 projects

You Can Track 500 KWs

​1,500 keywords to track

​5,000 keywords to track

​10,000 results per report

​30,000 results per report

​50,000 results per report




2) Ahrefs

Ahref has a free backlink checker provided for all with limited access to features. To get all the features, you need to have a paid subscription. Backlink management features of Ahref include backlink tracking, backlink analysis, backlink disavow, competitor’s backlink tracking, and link building assistance.

Ahrefs Pros & Cons



​Large database of backlinks

Expensive than some other backlink management software tools

Detailed backlink analysis

​Not as many features as SEMrush

User - friendly interface

Ahrefs Plan & Pricing





​Essential data for small businesses and hobby.

Perfect for freelance SEOs and marketing consultants.

More tools and data for learn in-house marketing teams.

Ideal for agencies and enterprises





3) Moz

Moz is also an all-inclusive SEO tool that offers backlink management. It is especially useful to reverse gain your competitors’ backlinks. Track your competitor’s domain, find backlinks and broken backlinks and achieve them for your site.

Moz Pros & Cons



​Easy user interface


Detailed reports

Limited database of backlinks

Competitor analysis

Moz ProPlan & Pricing





$99 / mo

$179 / mo

$299 / mo

$599 / mo

​If you're new to SEO or just need the basics, this plan is a great way to get started.

​Ample limits plus full access to keyword research tools. Most folks start here.

​The ideal plan (and best value) for businesses and agencies that are serious about search.

​Most popular for large SEO-focused agencies and in-house marketing teams.

Ubersuggest scans the selected location for websites that are ranking for the same keywords as your website. It has a competitor website analysis feature. You have to input the URL of your competitor and in a few seconds, Ubersuggest will generate the backlink data for you. There is also an advanced filter option to look for your backlink opportunity by region, anchor text, domain score, page score etc.

Ubersuggest Pros & Cons




Difficult to get accurate niche specific results

Easy interface

Variety of features

Cancellation policy

Ubersuggest Plan & Pricing




$49 / mo

$29 / mo

$99 / mo

300 searches

150 searches

900 searches

7 domains

1 domains

15 domains

150 tracked keywords

125 tracked keywords

300 tracked keywords

10 competitors

5 competitors

15 competitors

5000 page scans

1000 page scans

10000 page scans

2 Users

1 User

5 Users

BuzzSumo can track all of your backlinks, including their source, anchor text, and date of creation. This information can help you identify which backlinks are driving the most traffic to your site and which ones need to be disavowed.

Buzzsumo Pros & Cons



BuzzSumo is a relatively easy to use tool, even for beginners

BuzSumo is a relatively expensive tool

Vast database of backlink data

Insightful reports

BuzzSumo Plan & Pricing


Content Creation

PR & Comms



$119 / mo

$249 / mo

$249 / mo

$499 / mo

$999 / mo

1 User

5 Users

5 Users

10 Users

30 Users

Unlimited Searches

Unlimited Searches

Unlimited Searches

Unlimited Searches

Unlimited Searches

1 Alert

2 Alearts

5 Alearts

10 Alearts

50 Alearts

10 Link Building Automation Tools

link building automation tools
Link Building Automation Tools

Backlink automation is the process of utilizing automated tools or software to generate backlinks for a website. It can be a valuable asset for businesses seeking to enhance their SEO efforts.

However, it's crucial to approach backlink automation responsibly. While these tools can be v1

advantageous, creating spammy or low-quality backlinks through automation might have adverse effects on your website's SEO.

Here’s the list of 10 backlink automation tools:

HubSpot's Link Builder is a tool for creating and managing backlinks, crucial for improving SEO and online visibility.

Ninja Outreach offers tools for influencer marketing and outreach. It helps connect with influencers and streamline campaigns for better online presence.

Scrapebox is a tool for web scraping and automating online tasks, commonly used for data collection and SEO activities.


HARO, or Help a Reporter Out, is a platform connecting journalists with sources. It enables experts and individuals to respond to media queries, offering insights and expertise for news articles and stories. This platform benefits both reporters seeking information and sources looking to gain exposure and credibility.

5. GroupHigh

GroupHigh offers influencer marketing solutions, aiding businesses in identifying, connecting with, and managing influencers for effective campaigns and online growth.

Respona streamlines PR and link building, automating tasks like finding contacts and pitching ideas to enhance outreach strategies and online presence.

Pitchbox streamlines outreach and influencer marketing by aiding in contact discovery, communication management, and campaign tracking.

Buzzstream simplifies outreach and relationship management. It aids in finding contacts, coordinating communication, and tracking campaigns, particularly for influencer marketing and link building. is a tool for finding and verifying email addresses. It's commonly used for outreach and communication purposes.


With numerous backlink management software options available, selecting the right one for your specific needs is crucial. It's essential to carefully consider the features that align with your requirements.

Assess factors like the capacity to track the desired number of backlinks, the level of detailed insights you seek, and the level of automation features necessary for streamlining your workflow.

Are you still unsure of which one is the best tool for your business? DM us for a discussion.

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