Susmita Asad
Jan 20, 20235 min
Updated: Aug 25, 2023
Aren’t you tired of boring marketing trends? Your customers might be as well. Eye-catching visuals interest new-age customers more towards a product or service. Pinterest gets you there.
Pinterest is a lot more than what it looks like. This social media is full of people who are looking for actionable visual and readable content they can leverage to get product ideas. It’s a platform where you can successfully draw the attention of your customers and drive them to your website.
A progressive business will never miss the opportunity to take full advantage of the 14th largest platform in the world as of January 2022. Many businesses are already prone to hiring Pinterest VAs.
In this article, we will talk about how to hire a Pinterest virtual assistant.
What is a Pinterest Virtual Assistant?
The Benefits a Pinterest VA Provides
Virtual Assistant for Pinterest Case: Downtown Florist
The Roles of a Virtual Assistant for Pinterest
What to know before hiring a Pinterest VA: Tips from Emily
FAQs
A Pinterest VA is a person who helps individuals and business owners grow their online presence through Pinterest. A Pinterest VA helps with both direct selling and traffic acquisition. They are also known as "Pinterest managers."
A Pinterest manager has similar duties as a social media manager to some extent. The difference between a Pinterest manager and a social media manager is the required skill set. A Pinterest VA or a Pinterest manager must have high strategic knowledge and SEO knowledge for the platform.
Businesses are forever looking for new ways to get more traffic. As a Pinterest addict, my only interests were searching for relatable images, creating boards, and following influential accounts. Little did I know this amazing platform has a list of outstanding benefits.
However, these benefits come with some regular dedication, and you as a business owner probably won’t have so much time. A virtual assistant for Pinterest covers all the tasks for you to get maximum benefits.
📌 Cost saving: A Pinterest VA is not expensive to hire. When you hire a Pinterest VA, you get more time to deliver more projects. It will save you the cost of project cancellation. Besides, hiring an onsite employee costs more than hiring a virtual assistant.
📌 Measurable progress: Pinterest VAs are very observable. They check on their day-to-day campaigns, analyze the results, and measure ROI from them. So, you will be able to measure your progress in real-time.
📌 Fast hiring: Unlike hiring onsite employees, it doesn’t take long to hire Pinterest VAs. So many agencies provide Pinterest virtual assistant services. All you have to do is contact a provider and get on board with your Pinterest managers.
The tasks of a Pinterest VA are pretty simple, involving images and well-written descriptions. Before you decide to hire a Pinterest virtual assistant to manage your business, Meet Amber!
Pinterest manager at Downtown Florist.
Now let’s have a look at Amber’s daily life as a Pinterest VA and how many tasks she covers for Downtown Florist.
Amber spent her first day of work drafting Pinterest strategies. She made a daily calendar outlining what she would like to post when she would post it, and how she would drive traffic. Also, she modified the existing Pinterest account for better engagement.
Pinterest Business Account
Emily had a personal Pinterest account that she was using to share her flowers. Amber suggested that Emily should convert her Pinterest to a business account.
How to Convert Pinterest Individual Account to Business Account:
Step 1: Log in to your personal Pinterest account
Step 2: Click ‘Settings’ at the top right corner
Step 3: Go to account management
Step 4: Locate the ‘Convert’ option under account changes
Step 5: Fill out the required fields and go next
( There is an option if you want to run ads)
Step 6: Go to your converted Pinterest account
Next, Amber starts designing the pins for the business account. She ensures that Downtown Florist always gives high-quality images to the audiences. Pinterest itself has some pin design features which are very helpful.
A Pinterest VA keeps the account running around the clock. It won’t be possible without pre-scheduling pins. Pinterest has a pin scheduler of its own. Thus, Amber did not have to budget for expensive third-party tools. However, we recommend Tailwind if you decide to schedule using a tool.
According to a Hootsuite blog, Pinners are likely to value advertisements more than users of any other site. Compared to other social media platforms, Pinterest advertising typically provides a 2x greater ROI on ad spend and a 2.3x lower cost per conversion. Amber had already prepared a detailed Pinterest promotion strategy for Downtown Florists. She plans to run 4 ads per month.
A Pinterest VA should remain informed of the changing trends. By promoting trending posts, a virtual assistant keeps the audience engaged.
Pinterest is a visual search engine. The SEO algorithm on Pinterest works based on four factors: quality of pins, quality of the domain, overall account management, and relevance of pins. There are some more strategies that Amber uses to bring Downtown Florist to the top of the search query.
SEO Tips for Pinterest
Find a focus keyword for your Pinterest
Write a bio, and make sure that your bio has the focus keyword at least once.
Apply keywords throughout all sections of your profile.
Write creative pin titles and descriptions.
Besides managing the Pinterest account, a Pinterest VA also checks the regular performance of the pins and promotions. The last part of Amber’s job is to analyze the results from her daily activities and send reports to Emily.
From our conversation, Emily from Downtown Florist shared a few facts that a pinner must know before hiring a Pinterest remote assistant. Let’s have a look at what Emily wants to say.
Emily: Managing a Pinterest business account is not just a hobby. It takes a lot of strategies since everyone is trying to showcase their products as best. Before hiring my virtual Pinterest assistant from ASL BPO, I had a few things on my mind that I am going to share with you today.
📌 Experience: You should not hire a newbie for your Pinterest business. The management of Pinterest may seem simple, but it has some key differences from other social media. Always get an assistant who has previous experience. So, he or she will understand the algorithm of Pinterest.
Another important factor is the budget. Usually, new businesses have very little budget. For example, my budget to hire a Pinterest virtual assistant was below $10. A regular Pinterest VA in the United States costs about $25–100 per hour. So I decided on offshoring. ASL BPO introduced me to some excellent Pinterest VAs at only $6 per hour.
Communication is the first thing that comes to anyone’s mind when deciding to outsource. I interviewed five candidates recommended by ASL BPO, including Amber. I found that Amber, among the rest, was more confident, and she had great communication skills.
That’s all from Emily.
Now, do you wish to get fast growth in your personal or business Pinterest account? We have a 7 days free trial for our newly onboard pinners. Contact us and claim yours today.
FAQs
Emily has already mentioned the hourly rate of hiring a Pinterest VA. If you go for monthly packages, it will cost you $300–2500, depending on the requirements.
Some companies charge setup fees of up to $100. However, there will be no setup or referral fee if you outsource your Pinterest VA to ASL BPO.
No! We do not have any cancellation fees for virtual assistant for Pinterest services..