71 Best Customer Services Quotes to Inspire Robust CX

“People don't care how much you know until they know how much you care”

― Theodore Roosevelt

It goes to your customers and every other person you care about. Customers are the gold mine of any business. A company’s reputation is built and broken by how a customer feels about the service. Providing excellent customer support is mandatory in this era of customer experience battlegrounds. We've compiled a list of the top 71 best customer service quotes to demonstrate the value of customers to a company.

What do we have here:

1. “ There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” — Sam Walton

2. "We see our customers as invited guests to a party, and we are the hosts. It's our job to make the customer experience a little bit better." — Jeff Bezos, Founder Amazon

3. "Courteous treatment will make a customer a walking advertisement." — James Cash Penney, Founder J.C. Penney Stores

4. "If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours." — Ray Kroc, Founder McDonald's

5. "Your most unhappy customers are your greatest source of learning." — Bill Gates, Co-founder, Microsoft

6. "Customer service shouldn't just be a department, it should be the entire company." — Tony Hsieh,Co-founder LinkExchange.

7. “Great customer service doesn’t mean that the customer is always right, it means that the customer is always honoured.” — Chris LoCurto, Business management consultant

8. “Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” — Kevin Stirtz, More Loyal Customers

9. “Customer service means making it easy and fast for your customers to get the help they need — when and how they need it.”- Steve Benson, Pulitzer Prize-winning editorial cartoonist

10. “Being on par in terms of price and quality only gets you into the game. Service wins the game.” — Tony Alessandra, Founder Assessments24x7.com

Read: Top 10 customer service outsourcing companies in 2023

11. "A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well." — Jeff Bezos

12. “You work hard to attract new customers. Why not invest the same effort in retaining them?” — Frank Sonnenberg, The Path to a Meaningful Life

13. “Never leave your customers wondering.” — Kevin Stirtz, More Loyal Customers: 21 Real World Lessons To Keep Your Customers Coming Back

14 “Spend a lot of time talking to customers face-to-face. You’d be amazed at how many companies don’t listen to their customers.” — H. Ross Perot, American Business Magnate

15. “Listen to your customers or you will have none.” — Zach Hendrix

16. "Instead of focusing on the competition, focus on the customer." — Scott Cook

17. Success is not delivering a feature, it is learning how to solve the customer’s problem. —

Eric Ries

18. “Memorable customer service can only take place in a human-to-human situation.” — Jeffrey Gitomer

19. “I’ve learned that people will forget what you said, people will forget what you did but people will never forget how you made them feel.” — Maya Angelou, poet and civil rights activist

20. “Quality in a service or product is not what you put into it. It is what the customer gets out of it.” — Peter Drucker, Management Consultant, and Author

21. “You need to get to the future, ahead of your customers, and be ready to greet them when they arrive.” — Marc Benioff, CEO of Salesforce

22. “The customer is often wrong, but it’s our job to help them become right.” — Jeff Toister, CX Author and Trainer

23. “Repetitive feedback is an indicator you haven’t got the basics right, and that’s something you have to address as a priority rather than ignore.” — Sian Townsend, Instagram

24. “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” — Steve Jobs, Founder, Apple Inc.

25. “Here is a simple but powerful rule: always give people more than what they expect to get.” — Nelson Boswell

26. "The customer's perception is your reality." — Kate Zabriskie

27. "The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you." — Derek Sivers

Read: How much does it cost to outsource customer service in 2023

28. “Tell stories.” — Seth Godin

29. "The more advocates you have, the fewer ads you have to buy." — Dharmesh Shah

30. Automation continues to be a key business driver to meet customer demands — Mark Cowan, CEO, Put It Forward

31. “Want your users to fall in love with your designs? Fall in love with your users. That’s how users become excited about designs — being desired is very seductive.” — Dana Chisnell

32. “CXM = The art and science of coaxing lifetime loyalty from daily transactions.” — Steve Curtin

33. “We want to know what consumers are looking for, what their values are, and how we can meet their needs. It’s not just about Big Data; it’s about translating that into the truth.” — Gayle Fuguitt

34. “ You’ve got to start with the customer experience and work back toward the technology, not the other way around.”— Steve Jobs

35. "You need to deliver the best value at the right price for your customers. An easy way to do this is to make the sales process as easy as possible.” — Michael Premo, 8 Ways to Deliver an Outstanding Customer Experience

36. "Innovation needs to be part of your culture. Customers are transforming faster than we are, and if we don’t catch up, we’re in trouble." — Ian Schafer

37. “The tools available today for brand marketers to be able to monitor digital touch points, such as website performance or an app, are commonplace, so there’s really no excuse for a shoddy experience—and the customer knows it.”— Kevin Lindsay

38. “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” — Jeff Bezos

39. “Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.” — Richard Branson

40. “In this fast-paced digitally connected world, your competitor is only a WhatsApp message away. Be reachable by every medium possible” — Bernard Kelvin Clive

Read: How to create a seamless customer experience digitally

41. If you’re not serving the customer, your job is to be serving someone who is. — Jan Carlzon

42. “Customers who are merely satisfied remain your customers only as long as everything goes their way.” — Chip Bell

43. “Thank your customer for complaining and mean it. Most will never bother to complain. They’ll just walk away.” — Marilyn Suttle

44. “If the shopper feels like it was poor service, then it was poor service. We are in the customer perception business.” — Mark Perrault

45. You do not get recommendations if your customers do not trust you. Make your business worthy of recommendations.” — Ali Rayl | Vice President of Customer Experience at Slack

46. "A happy customer tells a friend; an unhappy customer tells the world.” — Unknown

47. “Good customer service costs less than bad customer service.” — Sally Gronow

48. “Customer complaints are the schoolbooks from which we learn.” — Lou Gerstner

49. “Most people do not listen with the intent to understand; they listen with the intent to reply.” — Stephen R. Covey

50. “Companies designed for success in the 20th century won’t be successful in the 21st” — David S. Rose

51. “The most dangerous customers aren’t your haters; they are the “meh” in the middle, the dissatisfied customers who don’t take the time to complain.” — Jay Baer

52. "A customer service representative's attitude and behavior are the foundation of the customer's experience." — Shep Hyken

53. “Customers will never love a company until the employees love it first.” — Simon Sinek

54. “Everyone in an organization should be involved with customer service, not only are they feeling the customer but they are getting a feeling for what’s not working.” — Penny Handscomb

55. “Southwest Airlines is successful because the company understands it’s a customer service company. It also happens to be an airline.” — Harvey Mackay

56. You are serving a customer, not a life sentence. Learn how to enjoy your work." — Laurie McIntosh

57. "Service, in short, is not what you do, but who you are. It's a way of living that you need to bring to everything you do if you're to bring it to your customer interactions." — Betsy Sanders

58. " Employee empowerment and recognition is the core of our culture and how we achieve outstanding customer service." — Herve Humler

59. "If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune." — Jim Rohn, Author and Motivational Speaker

60. To earn the respect of your customers, you first have to respect those customers. That is why Golden Rule behavior is embraced by most of the winning companies." — Colleen Barrett, Southwest Airlines President Emerita

61. Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back. Without customers there is no company!" — Connie Edler

Read: Streamlining customer support with live chat outsourcing

62. "Although your customers won't love you if you give bad service, your competitors will." — Kate Zabriskie, Founder Business Training Works

63. "Sales without Customer Service is like stuffing money into a pocket full of holes." — David Tooman, Customer Service Professional

64. "Customers are like teeth. Ignore them and they'll go away." — Jerry Flanagan, State Farm Agent

65. “Thank you for calling customer service. If you’re calm and rational, press 1. If you’re a whiner, press 2. If you’re a hot head, press 3.” — Randy Glasbergen

66. “The customer is not always right, but they are always the customer!” — Shep Hyken

67. “Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, re-read Rule 1.” — Stew Leonard

68. Why not use the same common sense when fishing for people?” — Dale Carnegie, Writer

69. “Right or wrong, the customer is always right.” — Marshall Field

70. The goal as a company is to have customer service that is not just the best but legendary. — Sam Walton

71. Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player. — Donald Norman

So, have you planned on improving your customer service yet? If not, I'm sure reading these best customer service quotes has piqued your interest. Contact ASL BPO to hire your customer experience partner today.