What to Ask SEO Consultants (11 most Supreme Questions to Ask )
Updated: Aug 10
In 2023, SEO remains the leading and most fiercely contested marketing strategy. Despite tightening marketing budgets, the demand for SEO continues to soar. Companies have become increasingly savvy, recognizing that relying solely on paid marketing yields short-term outcomes.
Consequently, they are increasingly embracing SEO as a more sustainable approach. Nowadays, it's a rare sight to find a progressive company that doesn't include an SEO consultant as an essential part of its digital marketing team.
Emerging companies tend to favor outsourcing their search engine rankings. Various scenarios arise, such as a new company considering outsourcing SEO services, an established company with an existing SEO team contemplating hiring a consultant, or an individual interested in learning about SEO. Throughout all these situations, one question remains constant : what to ask SEO consultants.
In this article we will discuss 11 essential questions to ask your next SEO consultant.
11 Essentials Questions to Ask an SEO Consultant
When you're considering what to ask SEO consultants, take a moment to start with some friendly introductory questions. It's great to get a feel for their perspective and approach to SEO.
Remember, So, make sure your SEO is a long-term effort that demands dedication SEO consultant is genuinely committed to providing the best service possible.
1) What is Your Philosophy of Approaching SEO to Deliver Result ?
The aim of SEO is to aid search engines in providing the most relevant and informative content for users' queries. My approach is focused on creating highly informative and relevant results. Only by doing so can we truly achieve the purpose of optimizing a website for search engines.
2) How Will You Adapt That Strategy to Our Business Niche?
The initial stage of SEO planning involves conducting research, which is crucial for understanding the market. Therefore, I will begin by conducting thorough market research before commencing the optimization process. The entire strategy will be guided by the insights gathered from the research to align with the specific business niche.
3) What Metrics of SEO Define “Success” for You?
To achieve SEO success, organic traffic plays a vital role, but it's equally crucial that visitors find the content valuable or they may leave quickly, resulting in a high bounce rate. Therefore, the success metric for SEO is a combination of high organic traffic and a low bounce rate, ensuring both quantity and quality of website visits. This metric also ensures Google ranking factor of helpful content.
4) How Long Will it be Until We Can Expect to See Results?
There is no fixed timeframe for SEO success. Most of the time, it takes at least six months to a year of dedicated efforts, considering all well established page ranking factors, to observe significant SEO results.
5) How Will You Measure The ROI of Our SEO Campaign?
First, I will monitor the organic traffic to your website by using tools like Google analytics. By comparing traffic before and after the SEO campaign, we can see if there's been a notable increase. Then, I will track the conversion rate of the coming traffic and deduct the accumulated value of investment.
6) What is Your Process for Keyword Research?
During the initial phase, I conduct market research to understand industry needs. Then, I use tools like Google Keyword Planner, SEMrush, Ubersuggest, or Ahrefs to identify relevant search terms. I prioritize keywords with low competition initially, aiming to build search reputation. As the website gains traction, I gradually target more competitive keywords.
7) How Will You Improve Our Website's On-Page SEO?
On-page SEO optimization combines a few strategies. As an SEO consultant, I'll conduct a comprehensive audit to identify areas for improvement. This includes optimizing meta tags, headings, and URLs with relevant keywords.
I'll ensure the page contents are high-quality and focus on user intent. I will also implement proper internal linking and improve site structure.
These are some beginner on page tasks that will be followed by technical SEO aspects.
8) How Will You Build Backlinks to Our Website?
I will only apply white hat backlinking strategies like listing business in relevant directories, publishing guest blogs and seek industry partnerships and collaboration. Natural backlinking process might take some time but it saves your website from spammy links and gets the best results.
9) What is Your Experience with Google's Algorithm Updates?
Based on my experience with Google's algorithm updates, I've learned that each update aims to enhance search results and user experience. As a result, I constantly adjust my strategies to align with the latest updates from Google.
10) How Will You Keep Our Website's SEO Up-to-date?
As your SEO consultant, I'll stay up-to-date with the latest algorithm changes and best practices so we can adjust our strategies as needed. Your website's content will be regularly updated to cope with competition. Also, I will constantly try to generate more backlinks.
11) How Frequently Will You Provide Reports on SEO Progress and Performance?
I can tailor the reporting frequency to what works best for you. Usually, monthly reports are standard, giving us a chance to track important metrics.
Have a question? Reach out to us immediately, and our SEO consultants will be more than happy to provide you with the answers you need.
The Benefits of Hiring SEO Agency Over Individual SEO Consultant
As an SEO agency, we have a team of experienced SEO professionals who can work together to develop and implement a comprehensive SEO strategy. This is in contrast to an individual SEO consultant, who may be a jack-of-all-trades but may not have the depth of expertise in all areas of SEO. Furthermore, our multi-layered management guarantees timely reports and effective communication. Whenever you have a question, our SEO experts will promptly address it, eliminating any unnecessary waiting time. Choosing an agency over an individual SEO consultant brings the advantage of being a top priority. With ample resources, an agency can dedicate the necessary attention to every client, ensuring a prioritized and efficient approach. So, stop compiling lists of what to ask SEO consultants and and schedule a call with us instead.
We'll handle all your queries in one go, providing comprehensive answers and personalized assistance.
Let's have a productive conversation to address all your SEO needs efficiently.