Website Design Outsourcing
5.03 billion people around the world use the internet today. And more than 83% of the world's population uses a smartphone.
This means whenever anyone wants to find something they want to buy, it's just a search away. This is why in today's digital world if a business wants to be successful it is very much important that they have a strong online presence.
Think about it, if no one can find you on the internet, but they can find your competitor, who will they buy from? You or your competitor? The answer is obvious.
And one of the first steps to building your online presence starts with creating a website for your business.
With the increase in popularity of website building platforms such as Wix, Squarespace, and Weebly, it is very easy for someone with zero knowledge of website development to create his or her own website.
So then why do you need a web development service provider for the job?
Because not any websites will help you get a strong online presence and boost your sales. A website is like a digital footprint of your business. A customer who lands on your website should be impressed by what they find and be attracted to your brand.
For this to happen, your website should be appealing, fluid, and must be able to load quickly. To give you an example: according to google's research an increase in your webpage load time from 1s to 3s increases the number of visitors dropping off from your webpage by 32%!
This is where a website developer's expertise comes in, not only can they design your website according to the latest trends but can also take care of all the technical issues that are involved with building a website so that it can run smoothly.
Of course, this is just one aspect of why you should outsource website design. There are other benefits as well as a few concerns when choosing the right website development service.
Below, we will discuss them in detail.
Why should you outsource website design?
Technical Know-how
There are a lot of technical factors involved in website design and development. Some of these are user-friendly navigation, fast loading times, multiple browser compatibility, mobile-friendliness, and clean design.
To understand these factors one needs either a deep understanding of website designing or needs programming skills. Which only a website designer or developer would have.
Any defect in one of them can negatively affect, a website visitor's experience navigating the webpage, search engine ranking, and ultimately the revenue of the business if you are selling products or services.
On-site SEO knowledge
On-site SEO involves optimizing the webpage in order to rank it higher in search engines. Among the many factors that are involved with on-site SEO are URL structure, implementing schema markup, optimizing title tags, meta description and headers, and internal linking.
Again, these aspects are something that only one knowledgeable in web design and development would know.
Any layman trying to design his own website could potentially have a horrible optimization of his or her onsite SEO, thus hurting his own webpage terribly.
This is one of the reasons why it's always better to hire website design outsourcing companies than build them yourself.
Latest Trends in Website Design
Website designing is changing in a lot of ways. The styles that were used 15 years ago are redundant today.
In order to design a great website, one must have knowledge of the latest trends. Another reason why it's better to outsource website design and development is.
Programming skills
Lastly, although most platforms like Wix and WordPress provide you with comprehensive features to build your websites, some advanced features do need programming skills to be learned.
In such cases, one really cannot do without a website design and development expert.
How to choose a suitable website development service provider
Let's face it, there is no end of choice when it comes to web developers. You can hire freelancers from Fiverr and Upwork or hire a web development service provider like us.
Even among the freelancers and service providers there are different ranges of prices. Not to mention that web development can be done using different programming languages, each better suited for specific requirements.
As such, finding a web designer who best suits your needs is a must. And in order for you to do that there are some concerns that you have to address and resolve when choosing a web development service provider. Below are some of which:
Fixing your budget
The first step is to decide how much money you want to spend on building your website. Some service providers offer to build your website as cheap as $500 while others can be much more costly at $3000 and above.
If you are a small business owner, perhaps doing business in your locality, a simple website would do. In such cases, going for the cheaper end to find a website designer would be the correct choice.
On the other hand, if you are a fairly large business and you need a fairly complex website you will need a big budget for your website development.
Finding the right skill and expertise
Once you have fixed your budget, you have to find a suitable website development company that offers services within your budget.
In order to find a few primary candidates, go through the portfolios of the web designer/developer to see their past projects. This will give you a good idea of what style they use, what expertise they have, and whether it suits your needs.
Ask questions
Once you have chosen a few candidates, go set up an interview with them. In your interview ask them a set of technical questions and ask them to provide detailed answers.
Technical questions that you should always ask are: a) How would they ensure your website will have fast load times, b) Do they have knowledge about technical and on-site SEO and how they would apply it to your website, etc?
Even if you have zero knowledge about website development, it is fairly easy to find detailed answers about them online.
If you are unsure of what to ask, here is a set of 16 questions that you can ask a web developer when you hire them.
Once you find the right candidate hire them!
Conclusion
If you want your business to be successful, you must ensure you have a website to create your online presence.
Don't go building your own website (unless you know about website development and designing!) instead hire a third-party service provider as that will be way more effective.
How has building a website helped your business? let me know in the comments below!